I believe that any communication, oral or written, our goal is to try to convince the other side of our ideas and / or to convince others of them, something we do or do not want to do. No wonder your oral and written communication skills is the way to your products, services and ideas to sell to others.
In 1989 I had an interesting experience in the company I worked in the United States. It 'been a tremendous learning, as I said clearly that The most important element of our written and oral communication. Today I want to share with you.
After completing my MBA from the University of Illinois, have entered into an electronic company in Peoria. The company's president, Peter Van Kampen, asked me to prepare a presentation. To impress Peter, I worked hard to prepare the presentation. I have made a good presentation. But when Peter saw the show, would say nothing. Then they took me to> Conference room, the table was a conference room. Then he asked me to set the hard copies of my presentation at the conference table in the result that I wanted to present. Once I had finished doing this, he asked me to do my presentation. When I made my presentation, I Peter survey questions at different points of my presentation. I could answer some questions, while others do not have an adequate response. This question and answerMeeting, I realized that my presentation is not a regular process. In some places, the order was not right, while in others, I thought it was a jump to another without linking the two together. The missing link. Even in some places there are gaps, that is, I was on reaching conclusions without any supporting documentation. I also realized that I presentation of information in my speech that was irrelevant to the topic of my lesson. Last but not least,there is redundant information in my presentation, namely, the necessary information that was relevant to the topic, but to prove my point. I do not take a rocket scientist to see that the above elements only make my presentation was confusing to understand, difficult and undermined unusually long, But the credibility of my argument to be. The net result - my presentation was not convincing.
Peter made a few suggestions are valid. First you told me to make sure myPresentation was sequential, ie, different points of my presentation in the correct order should be made in a regular process. It 'important to find out what would come before and what came after. Usually we have all the necessary information on the theme of our presentation, but do not care to arrange them in correct order. Peter helped me rearrange the order of some slides. I was surprised by the difference made in myPresentation.
Secondly, Peter told me that I should logically my presentation. It struck me that I found the support material before I need to arrive at firm conclusions. I did fill in some gaps with the film, the reasons for my conclusions.
Thirdly, I said to make sure my presentation goes smoothly. You can not jump from one point to another without a smooth transition or without a connection or link between the two. As such, Iexchange a few words and has some additional slides for a smooth process from one point to another and from one slide to another guaranteed.
Fourth, Peter advised me to get my lesson even more concentrated. He told me that my presentation was confusing and unnecessarily long because I had taken irrelevant and redundant material in my presentation. Virtually all of us always end up adding more and more information in our presentation in order to impress the public. Normally, mosttoo much information is redundant or irrelevant. Peter I implemented suggestions. First I removed the slides that contained irrelevant and redundant material.
Most of us have the habit of including as many points or arguments that we can think of submission. First, this is done to impress the audience. Secondly, this shotgun approach, there is hope that at least some of the points is the other side of your ideas to convince. Although you can have 50 pointsSupport your idea, but, above all, too few are needed to selling your idea, the audience is identified.
Although Peter has not discussed the word "history" during my presentation, I noticed that his remarks indirectly give the impression that I was not the story of my presentation convincing. After I implemented the proposed changes dramatically from Peter, improved my presentation. The presentation was not only focused, clear, easily understandable and convincing, butIt 'was also short.
I realized what is wrong with my original idea. I have my "story" right. This happened in 1985, but experience has taught me to forget an important lesson that I doubt ever. Now, in all my communications, written or oral, assure me that my story is true. It flows not only smooth, but it is also logical, sequential and focused. I can honestly say that this experience was instrumental in making me a better writer. Today I ran an advertisementAgency care and we all copywriting. Also, I have five books, a series of articles and case studies of management writing.
I am convinced beyond any doubt that while communicating our ideas, either orally or in writing, the key to convincing the other, a logical and convincing story to tell. Each piece written, if an ad, brochure, letter, research paper, book, essay, article, business proposal or report should tell a story and convincing logic. Uselessto say, it must also be a logical and convincing story in a lecture or a conference or seminar / training.
No matter where you begin your story. Wherever you start, make sure that from this point your story logical, sequential, focused, and contains material irrelevant and redundant.
So remember, while presenting your ideas orally or in writing to focus more on building an effective and compelling story.
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